Dan Baker recently introduced our webinar on revenue leakage commenting on the ever changing needs for mediation. In this report he details the growing need for real-time mediation that is easy to deploy, scale and continually update.
Market trends:
* The Rise of Virtual Network Operators
* Wireline Billing Consolidation
* Real-time Revenue Generation — The explosion of data services in mobile markets is prompting telecoms to buy billing systems for their revenue-generating direct marketing skills, and not just for their accounting dexterity. Several billing vendors are leveraging merchandising and contextual advertising techniques to boost the bottom lines of their clients.
* Converging Postpaid and Prepaid Billing — These used to be very different markets, but the growing use of ‘dual use’ phones and the advantages of pricing from a single consolidated database are forcing the prepaid and postpaid billing markets to converge.
(Via Telecom OSS News Review.)
